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Helping first-gen & diverse professionals find harmony between who they are, where they come from, and how they thrive — because you CAN come first.

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The Story Behind Nurimas Coaching

Meet the Founder — and the story that shaped her

Nurimas comes from my roots — 누리 (nuri), the Korean word for “world,” and mas, from Trinidad’s Carnival traditions. Together, they reflect my vision: a world where we honor our histories while creating our own path forward. As a first-gen child of immigrants, I know the pain points many of my clients face — the weight of family duty, the guilt of wanting something different, the struggle to explain choices across languages and cultures, and the exhaustion of proving yourself twice and still feeling like it’s never enough — until you learn that harmony, not perfection, is what sustains you. For years, I carried those expectations. I switched between multiple Englishes, met impossible standards, and tried to make my family proud in ways they could recognize. Until I simply couldn’t anymore. That breaking point became my turning point. I discovered that growth doesn’t come from silence or self-sacrifice — it comes from releasing what no longer fits, setting boundaries without guilt, and choosing a life aligned with your values — one that you can sustain with clarity, compassion, and purpose. That’s the same transformation I now guide others through at Nurimas Coaching. With over 25 years across coaching, law, biology, and education, 1,200+ coaching hours, and programs that have reached over 1 million learners worldwide (including a collaboration with BTS on a global learning project), I bring both professional expertise and lived experience to my work. These experiences shape how I coach today — helping first-gen and diverse professionals release guilt, reframe limiting beliefs, build everyday confidence, and design coherent, purposeful, and sustainable lives in harmony with their personal values, cultural roots, and professional growth. Because you CAN come first — and still honor where you come from.

Portrait of Sasha N. Franklyn, founder of Nurimas Coaching, supporting first-gen and diverse professionals.

Sasha N. Franklyn

Coach | Educator | Founder

  • 25+ years in coaching, law, biology & education

  • 1200+ coaching hours supporting first-gen & diverse individuals

  • 1M+ learners reached through global education initiatives

  • Training rooted in CBT, PQ, Life Purpose, and NLP practices

  • ICF-accredited PCC training in progress

  • LinkedIn
  • Facebook
  • Instagram
  • substack

"I know the weight of expectations  — coaching taught me freedom, and now I help others claim it, too."

Nurimas Pillars

The Values That Guide Our Work

The heart of Nurimas Coaching rests on five pillars — values that bring harmony between who you are, where you come from, and how you grow. They guide every session, every resource, and every transformation.

Icon of a flame rooted in green leaves, symbolizing everyday bravery and courage in daily choices.

Bravery in the Everyday

Choose courage in daily moments, not just big leaps. Speak up with clarity, say no without guilt, and take small, consistent steps that shape your career and life with confidence.

Icon of four hands joined in a circle, symbolizing belonging, balance, and community without compromise.”

Belonging with Coherence

Integrate your roots and your dreams. Build a life where honoring your family and pursuing your vision coexist — harmony between legacy and growth.

Icon of balanced scales with green and gold leaves, symbolizing equity, fairness, and empowerment.

Equity through Empowerment

Claim your voice and your worth. Set boundaries, advocate with confidence, and create spaces where fairness and belonging can flourish.

Icon of a butterfly rising from an open book, symbolizing curiosity, learning, and transformative growth.

Curiosity that Transforms

Reframe self-doubt into discovery. Shift from “What if I fail?” to “What’s possible?” — uncovering clarity, direction, and renewed purpose for your next step.

Icon of a tree with golden leaves and deep roots, symbolizing authentic growth and alignment with values.

Authentic Growth

Align your values with your actions. Replace burnout and perfectionism with sustainable confidence, and grow into the version of yourself that feels whole, grounded, and free.

How It Works: Choose BRAVE

You don’t have to walk this path alone. Growth begins in shared stories, reflection, and steady steps forward. The BRAVE Method gives those steps a clear shape — a supportive process that helps you release guilt, set boundaries without losing love, and build a life that feels balanced, coherent, and your own.

01.

Breakthrough

Spot what’s really holding you back — family duty, cultural pressure, or self-doubt. Naming the patterns that keep you small is the first act of putting yourself first.

02.

Reframe

Turn guilt into guidance. Learn to see pressure as information, not identity — and use it to recognize your true values, strengths, and worth.

03.

Align

Make confident choices. Align your decisions with your true values, so your yes means freedom and your no brings peace. This is where healthy boundaries take root.

04.

Vision

See your next chapter clearly. Create a vision of the future you want — one that balances belonging and freedom, purpose and joy.

05.

Embody

Live it every day. Practice small, steady steps until your vision becomes the way you show up — at work, at home, and in how you love, lead, and live.

Choose BRAVE — feel lighter today, live in harmony tomorrow, leave a legacy that lasts.

Coaching Packages:
Move beyond pressure.
Grow with purpose and peace.

When you’re ready to move from survival to sustainable growth, these coaching packages offer focused support to create real change.


Each journey builds on the BRAVE Method, helping you:

  • Set boundaries without guilt

  • Build everyday confidence in your voice

  • Reconnect with your purpose and direction

  • End burnout from constant pressure

 

Whether you’re seeking clearer direction, more energy, or tools to navigate family, cultural, and workplace expectations, these sessions meet you where you are — and help you grow in harmony with who you are.

When you’re ready to belong — not just achieve…

Community that
Carries You Forward

If you’ve felt weighed down by living someone else’s life — carrying family expectations, overexplaining your choices, and still feeling like it’s never enough — this is where you can shift your world.

 

You don’t have to walk this path alone.

 

 

Here, we support one another in:
 

  • Breaking cycles of guilt so you can set boundaries without losing family love.

  • Building everyday confidence so you no longer second-guess your worth in school, work, or relationships.

  • Finding clarity in your next steps so your career and life choices reflect your values — not just obligations.

  • Creating futures that feel like your own — sustainable, balanced, and aligned with what matters most.

Here, we breathe easier, say the things we’ve held back, and find strength in shared stories.

 

Here, guilt loosens, courage takes root, and the work of reframing our ecosystems begins — together.

Belonging without comparison.

A safe space to show up as yourself — without measuring your worth against others.

Shared wisdom, lived together.

Insights and reflections from people who understand the weight of family expectations, cultural roots, and career pressures.

Tools that travel with you.

Prompts, practices, and micro-habits you can use right away to build confidence and clarity — at work and at home.

Movement beyond membership.

Not just a community — a living ecosystem where belonging fuels bravery, balance, and new beginnings.

Upcoming Events

No events at the moment

Are you ready to choose BRAVE?

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